Real life depth with deep blacks and intense brightnessįeel breathtaking contrast, just as in real life. With extended hue and saturation, vivid shades and realistic texture can be seen in the flowers. The Cognitive Processor XR enables our unique display to access a wider palette and reproduce each colour with the subtle differences seen in the real world. See colours that are natural and beautiful to the human eye. A wide palette of naturally beautiful colours Combined with our Full Array LED panel, this technology delivers ultra-realistic pictures full of lifelike contrast. Our revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in the blink of an eye. Ingenious 4K pictures, as perceived by the human eyeĮnjoy deep, natural, beautiful images from any angle with minimal light reflection.
What’s more, they can cross-analyze around a few hundred thousand different elements that make up a picture in a second, the same way that our brains work. To create this closer-to-reality feeling, Cognitive Processor XR divides the screen into hundreds of zones and recognizes individual objects in these zones better than ever before. Analyzing hundreds of pieces of information, the same way our brains do Cognitive Processor XR can cross-analyze every element at once, just as our brains do. Conventional AI can only detect and analyze elements like colour, contrast and detail individually. The way we perceive the world is based on information coming from our eyes and ears to our brain at the same time.
What does reality feel like? That’s the question BRAVIA XR TVs aim to answer with “Cognitive intelligence.” It understands the way our eyes see, and our ears hear, to present a more human perspective on screen-for an experience that’s closer to the real world and puts you deeper into every scene. Bringing you more excitement and emotion through the screen That was the goal driving the development of BRAVIA XR™ TVs-built around the brand new Cognitive Processor XR™, designed to replicate the way our brains think and respond. World's first cognitive intelligence TVs 1Ĭomplete immersion in an experience that thrills and moves you and feels just like the world around us.
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